Everyone has a favourite “something” they can’t believe everyone else doesn’t know about — that hole-in-the-wall coffee place that does the perfect cappuccino, a discount designer outlet shop with the most incredible discounts, or a skincare brand that does the most for your skin and the planet. Fresh isn’t a new name in the luxury natural skincare game, but not everyone knows about them. Let’s take a look at the brand and its products and find out why you should definitely include them in your skincare routine.
About the Brand
Fresh’s ethos revolves around the intersection of potent natural ingredients with modern science to offer incredible beauty products to work into your beauty rituals and transform your skin. The brand’s story begins in Boston with the first ever Fresh store that sold one product only: hand-wrapped soap. Fresh’s empire now extends across the world, and it includes everything you could ever need for flawless skin: moisturiser, cleanser, serums, and oils- the works.
What really sets their products apart from other luxury skincare brands is the sensory experience that you’re immersed in when you use Fresh. The scents and textures take what could become an average and monotonous daily routine and transform it into a ritual you can’t wait to complete every morning and evening. Fresh’s thing is creating products you didn’t know you needed to have in your bathroom cabinet until you tried them — and believe us, you do need them!
The brand’s drive is its independent spirit, imparted by founders Lev and Alina. Instead of following trends, they set the pace in the industry in terms of culture, product and experience. Fresh offers effective luxury at a price point that offers a great cost per use and real value for money.
Our Favourite Fresh Products
Rose Deep Hydration Moisturiser
One of Fresh’s best-selling products is its deeply hydrating Rose Moisturizer. The hyaluronic acid in the formula and time-release tech that Fresh added to the mix offer your skin 72 hours of hydration. The added damask rose extract keeps you looking dewy and plump like you just stepped out of a very fancy facial appointment and helps strengthen your skin barrier for extra resilience.
This product comes in three different sizes, perfect for any budget! Choose the travel size if you’re going away or want to try the product before you commit to a larger option.
Soy pH-Balanced Hydrating Face Wash
If you have super sensitive skin and struggle with redness as a result, this is the perfect face wash for you. Smooth away inflammation and redness, hydrate and support your skin’s moisture barrier during the first step of your skincare routine with the Soy wash that you never knew you needed. Not only does this wash soothe your skin, but it cleanses away all traces of dirt and makeup, so there’s no need to double cleanse! Users report that stressed-out skin began to look healthier with continued use, leaving their complexions clear and smooth.
This face wash comes in three sizes: travel, full and jumbo. The jumbo option is our favourite — giving you great value for money.
Sugar Watermelon Hydrating Lip Balm
Is there ever a bad time for lip balm? We don’t think so! If you’re not a gloss or a chapstick person, the Sugar Watermelon Hydrating Lip Balm offers a juicy and delicious compromise between the two. Scoop some deliciousness out of this tiny little glass jar and apply it to your lips as often as you like for locked-in hydration and a natural shine that adds a little something extra to your everyday makeup look. All testers agreed that their lips immediately felt softer, and we can tell you that the scent was to die for!
If watermelon isn’t up your alley, you can try using the mango, coconut or caramel variants of this balm in your lip care routine instead.
Milk Body Cleanser
Firstly, the packaging of this rich, cleansing body wash is adorable; think of a classic milk bottle with beautiful, minimalistic branding. This bottle looks as good on your shelf as the product feels on your skin! Skincare is for your body, too — not just your face — so add this ph-balanced body wash to your shower or bath routine for the softest skin you’ve ever felt. The combination of plant milk in the formula nourishes and cleanses your skin simultaneously, preventing dryness and washing away all traces of dirt and impurities.
From lightweight liquid to a creamy, lightly scented lather, the Milk Body Cleanser is the perfect daily body cleanser. Choose from travel or full size, and complement this cleanser with the Milk Body Lotion.
Fresh Is Worth Talking About
Next time you’re having a chat around the kettle at work or brunching with the girls on a Saturday morning, you’ve got the perfect icebreaker! Fresh is worth talking about and definitely worth including in your daily skincare routine.
Faye is the Junior Lifestyle Editor here at The Daily Struggle. She interested in fitness, travel and long romantic walks to the fridge. Faye also loves to try new things, from frogs legs to the latest fad diet – and report back to the rest of your crazy bitches!
